Block, Inc., formerly Square, Inc., is an American financial services and digital payments company based in San Francisco, California. The company was founded in 2009 by Jack Dorsey and Jim McKelvey and launched its first platform in 2010. It has been traded as a public company on the New York Stock Exchange since November 2015 with the ticker symbol SQ. Prior to December 10, 2021, the company was named Square, Inc. The company's namesake product for small businesses is still titled "Square". Square is a payments platform aimed at small and medium businesses that allows them to accept credit card payments and use tablet computers as payment registers for a point-of-sale system. Block has a number of other businesses. Cash App is a mobile app that allows monetary transfers both among users and between users and businesses. Afterpay is a buy-now-pay-later service. Weebly is a web hosting service. Tidal is a subscription-based music, podcast and video streaming service that offers audio and music videos. Wikipedia