Grow your business with Google Merchant Center

A cellphone showing merchant center results on google search.

Grow your business with Google Merchant Center

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2

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Drive sales

Reach hundreds of millions of people looking to buy products like yours each day.1,2

Reach more customers

Google will connect you with the right customers across Search, Shopping, YouTube, and the web.

Get business insights

Measure the impact of every sale so you can show your products to the most valuable customers.

Get your products on Google with Merchant Center

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Get Started right from your eCommerce platform

Select your eCommerce platform provider to get your products on Google.

Shopify

List your products on Google for free, launch a Smart Shopping campaign and track performance - all from within Shopify.

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WooCommerce

Drive traffic and sales with Google and WooCommerce
Connect your store with Google to reach millions of engaged shoppers across the Google Network — on any budget.

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Frequently asked questions

  • 1 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
  • 2 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN